Tuesday, July 31, 2012

How To Write A Personal Statement For College

The entire college admission process can be exhausting and nerve-racking but there are few things worse than writing the personal statement for college applications. Your first thought is that it would be a piece of cake, everything you have to do is write a few words about yourself - what your interests are, what you would like to accomplish in life. However, personal statements for college have never been an easy task. When writing a statement for college, your high school writings for which you got straight A's won't do you much good.

The main issue is that when writing your personal statement for college, you are not in that world and you are well aware of it. Personal statements are not supposed to be essays about how much you admire famous people like Gandhi. You shouldn't also write about the first time you leaned how important teamwork is or anything like that. They have heard it all, so you cannot write anything new and this, unfortunately, is not in your favor.

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These are the reasons why so many people seek help when writing their personal statement for college is concerned. I had a good time growing up. As my mother is a very famous and acknowledged writer, I always counted on her for feedback. Even now she is there for me when I need an intelligent and well-structured statement or paper. Apart from helping with my essays, my mother was also good enough to give me a hand when I was writing my personal statement for college.

How To Write A Personal Statement For College

Of course, I realize not everyone is lucky enough to have such a valuable resource at their home, and not everyone can also depend on their high school English teacher. So, if this concerns you, then you can try searching some sites on the internet that might turn to be quite helpful. For instance, most of them offer free tips telling you what you should avoid and what you should include when writing your personal statement for college. From my point of view, when writing your personal statement it's best to try to find face to face feedback from someone whom you trust.

How To Write A Personal Statement For College

Morgan Hamilton offers expert advice and great tips regarding all aspects concerning education. Learn more at Personal Statement For College [http://www.theeducationannex.com/education/education--learning/how-to-write-a-personal-statement-for-college.html]

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Friday, July 13, 2012

Sunday, June 3, 2012

Change and Pressures to Innovate - The Coca Cola Case

Think about "Coca Cola," and tell me what you come up with. (I'll just wait a moment ...)
... Possible associations are with: a giant company, a great drink, sugar.

But not with health.

Innovation

Companies like Coca Cola and McDonald's are forced to change because of trends that affect their business in a negative way. Coca Cola is traded on the New York Stock exchange and its stock price has declined about fifty percent over the last eight years -- from 90$ in 1998 to 45$ currently (www.nasdaq.com / stock: KO).

Change and Pressures to Innovate - The Coca Cola Case

One such a trend is health and fitness. People invest more and more in health and fitness. McDonald's, for example has introduced salads in a response to this trend, Coca Cola recently announced the introduction of a calorie burning soft drink: Enviga - Coke's Enviga: It May Burn Calories, but It Isn't a Cure for a Bulging Belly," mentions the Wall Street Journal (http://articles.news.aol.com/business/_a/cokes-enviga-it-may-burn-calories-but-it/20061013075409990001)

Interesting is also the fact that Coca Cola is cooperating with the Swiss company Nestle, that is no coincidence because the soft drink is "tea based." Developing new business like this is also another trend we have seen done by other companies in fact by one of the competitors of Nestle -- Sara Lee / DE (Douwe Egberts). They have collaborated with Philips in the design and roll-out of the "Senseo" a single serve coffee machine."

In both cases the companies are dealing with innovation and change. The innovation is done by a new product development. The change is initiated by a trigger from a new trend that affected the business of both companies. For Coca Cola the change is due to a health trend that affects their market and that also provides a new train to jump on.

The question is whether the market will recognize Coca Cola as a business dedicated to health. (Product) innovation is one thing, changing the image of a company another.
The current image of Coca Cola is still associated with action, youth and passion, but not (yet) with health. And that is probably why the new product development is done cooperating with another company. A sort of island solution -- once it has become a success the next step in the change will be examined and prepared. Let's just follow this stock for a while...

© 2006 Hans Bool

Change and Pressures to Innovate - The Coca Cola Case

Hans Bool is the founder of Astor White a traditional management consulting company that offers online management tools. Have a look at some of our free management tools

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