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Thursday, September 6, 2012

Ebooks: Categorically Speaking

The categories associated with ebooks are incredibly large. Trying to pinpoint the exact type of material best suited for ebook development is a bit like trying to nail Jell-O to the wall.

What follows is a brief look at a few of the categories in which ebooks may fit.

Arts

Ebooks: Categorically Speaking

Music

Biographies

General

Business

Management

Marketing

Education

Essays

Games

Sports

Health & Fitness

Inspiration

Medical

History

Military

Religion

Science

Home & Garden

Cooking

Gardening

News

Philosophy

Politics & Government

Economics

Government

Law

Politics

Reference

Social Issues

Child Development

Communication

Environmental Issues

Ethnic Studies

Family

Social Issues

Travel

Children

Classics

Fiction

History

Humor

Science Fiction

Seasonal

Drama

Fantasy

You will notice I said brief because in each category there are several sub-genres that may also contain ebooks for sale.

The growth of ebooks is actually serving to displace traditional publishers to a certain degree. You will still find significant titles available at brick and mortar bookstores, but the very nature of ebook development has allowed many authors to bypass traditional publishers - and still find success.

The next time you visit your favorite storefront bookstore be sure to look at the vast aisles filled with books on every conceivable topic. Now condense that to your PC screen and a few clicks. In the end you will likely find lower priced ebook downloads available that can be just as portable as a regular book. Perhaps the best news is the ebook download can be accomplished without leaving the comfort of home.

The realm of ebook publishing is growing and populated with a maverick group of writers who have taken publishing into their own hands. This is not to say that traditional publishers haven't seen the benefit of ebooks. In fact, many mainstream publishers are also offering some of their titles as ebook downloads.

Most writers have a very vivid imagination so the use of that imagination is important to ebook development. The truth is there are no limitations to the topics that can be addressed in an ebook.

Several 'ebook only' publishers can assist you in developing your book or you can research the skills needed to develop your own ebook.

Incidentally, there are also a growing number of ebook publishers that will publish a full print edition of the book once a certain number of ebook downloads have been reached. In other words, for some writers the development of an ebook may be the means of breaking into traditional avenues of publishing.

Ebooks: Categorically Speaking
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Monday, September 3, 2012

Disadvantages of E-books

Now, more and more people prefer e-books to traditional ones, because it can save their time and money. However, with various e-books flooded in, more and more people are aware of the disadvantages of e-books.

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The fact that, e-books require special devices or personal computers can be looked as a disadvantage. Many e-books are typically produces to be compatible for certain software which in turn may be not easily available. Since e-books are dependent on other equipments, certain hardware or software failure may affect it. Unless the hardware, Internet connection or battery power that is required by an e-book reader is readily available, then its electronic documents are useless. In addition, e-books depending on hardware and software and are more easily damaged than a printed book

E-book reading devices are surely more expensive than printed books. All devices of e-books require power. There is a growing concern that the e-books at present may not be accessible or compatible to the future e-books software or devices.

Disadvantages of E-books

Screen glare and eyestrain are a serious concern for many potential users of e-book technology. A major worry of reading from an e-book reader could hurt the eyes. The display resolution of computer screens and electronic devices is considerably less than the print quality produced by a printing press.

Reading from a computer lacks the familiarity and comfort of reading from a book. A paper book can be opened and flipped through, while an electronic text is more difficult to navigate.

E-books have unreliable life span. Paper has a much longer life span than most digital forms of storage. Because of the rapid development of new computer systems it is difficult to judge whether the software or hardware will become outdated. As new hardware is developed structures must be put into place to allow for the migration of existing materials to the new platforms so that they can still be accessed. Methods of preserving the electronic documents must also be developed. A high degree of reliability of the equipment must be part of the electronic devices that handle the replacements for printed books.

It can be hard to distinguish yourself from "almost anyone.' for almost anyone can make an e-book. To make your book equivalent to a "real" book, you should find and evaluate several e-book publishers before making a deal. A flashy website does not guarantee a great publisher. Look at their e-books and see if yours fits in with that mix.

Disadvantages of E-books

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Tuesday, July 31, 2012

How To Write A Personal Statement For College

The entire college admission process can be exhausting and nerve-racking but there are few things worse than writing the personal statement for college applications. Your first thought is that it would be a piece of cake, everything you have to do is write a few words about yourself - what your interests are, what you would like to accomplish in life. However, personal statements for college have never been an easy task. When writing a statement for college, your high school writings for which you got straight A's won't do you much good.

The main issue is that when writing your personal statement for college, you are not in that world and you are well aware of it. Personal statements are not supposed to be essays about how much you admire famous people like Gandhi. You shouldn't also write about the first time you leaned how important teamwork is or anything like that. They have heard it all, so you cannot write anything new and this, unfortunately, is not in your favor.

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These are the reasons why so many people seek help when writing their personal statement for college is concerned. I had a good time growing up. As my mother is a very famous and acknowledged writer, I always counted on her for feedback. Even now she is there for me when I need an intelligent and well-structured statement or paper. Apart from helping with my essays, my mother was also good enough to give me a hand when I was writing my personal statement for college.

How To Write A Personal Statement For College

Of course, I realize not everyone is lucky enough to have such a valuable resource at their home, and not everyone can also depend on their high school English teacher. So, if this concerns you, then you can try searching some sites on the internet that might turn to be quite helpful. For instance, most of them offer free tips telling you what you should avoid and what you should include when writing your personal statement for college. From my point of view, when writing your personal statement it's best to try to find face to face feedback from someone whom you trust.

How To Write A Personal Statement For College

Morgan Hamilton offers expert advice and great tips regarding all aspects concerning education. Learn more at Personal Statement For College [http://www.theeducationannex.com/education/education--learning/how-to-write-a-personal-statement-for-college.html]

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Monday, July 30, 2012

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Friday, July 13, 2012

Sunday, June 3, 2012

Change and Pressures to Innovate - The Coca Cola Case

Think about "Coca Cola," and tell me what you come up with. (I'll just wait a moment ...)
... Possible associations are with: a giant company, a great drink, sugar.

But not with health.

Innovation

Companies like Coca Cola and McDonald's are forced to change because of trends that affect their business in a negative way. Coca Cola is traded on the New York Stock exchange and its stock price has declined about fifty percent over the last eight years -- from 90$ in 1998 to 45$ currently (www.nasdaq.com / stock: KO).

Change and Pressures to Innovate - The Coca Cola Case

One such a trend is health and fitness. People invest more and more in health and fitness. McDonald's, for example has introduced salads in a response to this trend, Coca Cola recently announced the introduction of a calorie burning soft drink: Enviga - Coke's Enviga: It May Burn Calories, but It Isn't a Cure for a Bulging Belly," mentions the Wall Street Journal (http://articles.news.aol.com/business/_a/cokes-enviga-it-may-burn-calories-but-it/20061013075409990001)

Interesting is also the fact that Coca Cola is cooperating with the Swiss company Nestle, that is no coincidence because the soft drink is "tea based." Developing new business like this is also another trend we have seen done by other companies in fact by one of the competitors of Nestle -- Sara Lee / DE (Douwe Egberts). They have collaborated with Philips in the design and roll-out of the "Senseo" a single serve coffee machine."

In both cases the companies are dealing with innovation and change. The innovation is done by a new product development. The change is initiated by a trigger from a new trend that affected the business of both companies. For Coca Cola the change is due to a health trend that affects their market and that also provides a new train to jump on.

The question is whether the market will recognize Coca Cola as a business dedicated to health. (Product) innovation is one thing, changing the image of a company another.
The current image of Coca Cola is still associated with action, youth and passion, but not (yet) with health. And that is probably why the new product development is done cooperating with another company. A sort of island solution -- once it has become a success the next step in the change will be examined and prepared. Let's just follow this stock for a while...

Change and Pressures to Innovate - The Coca Cola Case

Hans Bool is the founder of Astor White a traditional management consulting company that offers online management tools. Have a look at some of our free management tools

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